Looking for the perfect stocking stuffer? My family has a tradition to get together on Christmas Eve to exchange family gifts. Everyone in my family loves Scentsy, so I plan to purchase everyone their own Scentsy Bar this year for their stocking. What do you have planned for your families stocking? You can purchase car candles, Scentsy bars, travel tins, or plug-in warmers for that perfect gift.
The men scents are a big hit for any vehicle and the travel tins work perfect in any ladies purse!
YOU asked and Scentsy LISTENED!
Our plug in warmers are now available in many more colors, and check out our new Seaside Collection!
Scentsy's new line is the Scentsy Travel Tins. These little tins of highly fragrant gel are perfect for your on the go needs. Will fit in your purse, drawers, lockers, under the seat of your car and are descreat for your office cube or restrooms. The gel will not melt, and the scent will linger for weeks.
Available is 15 different Scentsy Mid-sized warmers. Just like our Deluxe sized warmers, they plug in and have a top and a base. Instead of a 25-watt light bulb, our mid-sized warmers us a 20-watt light bulb, and of course all of our plug-in's and warmers come with a light bulb. These mid-sized warmers are perfect for smaller spaces, and yet have the beauty of our full-sized warmers.
Also available is the Design It Yourself Warmers (DIY) are new for the Fall/Winter Season. These warmers have canvas, and are available in 2 styles, both in black/white. The DIY Warmers can be displayed as they are, or you can purchase one of 11 sets of theme pack rub on transfers to go with it. Have fun creating your own masterpiece.
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Are you looking for a fun and exciting way to earn some extra money this Holiday Season? Scentsy is The Hottest New Thing in Candles. A company dedicated to candle safety and based on Simplicity, Authenticity, and Value. In 5 short years, Scentsy has grown to over 62,000 Independent Consultants NATIONWIDE and in Canada, and is proving to be a leader in the Direct Selling Industry! In fact, Scentsy is the fastest growing Direct Sales Company in history! Your start up kit is $99 and filled with everything you need to get your Scentsy Business going.
www.scentsy.com/40583
THIS SATURDAY, DECEMBER 5, Noon til 6:00 OPEN HOUSE
2412 Valley Drive -- west side of the Rattlesnake, one block north and west of Greenough Drive and Lolo St.
Christmas Gift Shopping Opportunity! casual setting, no pressure gift shopping! join us for some fun and easy
viewing and shopping. enjoy some great gift ideas -- and, of course, Holiday Cheer! munchies, coffee, wine
featured gifts and artists:
Scentsy Wickless Candles -- Kalynn Hamlett
Fearless Jewelry and Gems -- Jennifer Anthony
Woven Fabrics -- Ami Davis
please drop by at Cynthia Manning's home, 2412 Valley Drive, between noon and 6:00ish for an opportunity to
view Ami Davis' fantastic and beautiful scarves, Jennifer Anthony's gorgeous jewelry complete with rare and precious
gems, and the wonderful Scentsty Wickless Candles that Kalynn Hamlett offers.
you may be familiar with Ami's weavings, and perhaps not with Jennifer Anthony's jewelry -- all gorgeous. it is all
absolutely worth your time to run up the Rattlesnake and check out their beautiful wares. they are holiday priced!
you might not be so familiar with the Scentsy Candles. they are really nice and a great addition to your home. they are
a unique candle warming system that uses a low-burning bulb in various attractive containers which slowly warms the
wax -- which maintains a nice, but not overwhelming, scent. most of the holders also can serve as night-lights. there are
three different sizes, so they can be used in a large living room or in a small bathroom. Kalynn, my daughter-in-law, has
probably close to a hundred different scents (hence the name). you will be able to see a variety of them and sample
all the scents -- and Kalynn will be able to get them to you by Christmas. I use the little one in my kitchen 24-7 and have
the one in my living room on when I am home. (I plan to purchase a couple more for my guestrooms/areas.) there are
many choices for scents, for containers, and for their sizes.
hope to see you on Saturday! please share this message -- I apologize for not having the software to send out a proper
noticel but do stop by -- Cynthia
2412 Valley Drive. phone number: 543-4831. directions: from Madison St and Broadway, proceed north on Madison.
cross the railroad tracks, go under I-15, continue up Greenough Drive and up the hill. at the first stop sign, continue north
(Duncan Drive), make first left onto Skyline and then next right onto Valley. go north til 2412 on right-hand side.
WWW.SCENTSY.COM/40583
HOLIDAY SEASON!!
Starting November 1st, and AVAILABLE WHILE SUPPLIES LAST (so get your orders in early in the month!), you can order items from our 2009 Scentsy Holiday Collection. What a fun collection of Scentsy full-size warmers (all use a 25-watt light bulb), and Scentsy plug-ins (all use a 15-watt light bulb). What a great way to enjoy your wonderful holiday scents, without the danger of a wicked flamed candle. With over 70 styles of Deluxe, Mid-Size, and Plug-In warmers, along with over 80 long-lasting scents, there is a perfect combination for you and those you love. Why not give Scentsy as gifts this year? Scentsy is PERFECT for classrooms, offices, day cares, piano teachers, neighbors, busy moms, animal lovers, and especially those that LOVE candles. There are discounted package combinations to save you money.
WHY SCENTSY?
Would you love to have a career you feel passionate about? Do you want to work in a fun environment? Are you looking for a new challenge?
The Scentsy opportunity is perfect for anyone. Some Consultants join to have some extra shopping money. For others, having their own Scentsy business allows them to make a car payment, mortgage payment, or gives them the ability to quit a part- or full-time job. Scentsy is one of the fastest growing party plan companies in the United States today – and it’s a company that encourages you to express yourself and use your own unique talents to develop your business. There are no scripts, no right or wrong way to hold your parties. Simply build your business in the way that works best for you!
Bring your passion and individuality, and create income doing something you truly love – so you can have more time to be with the ones you love!
CANDLES AND SOOT
The use of candles dates back to prehistoric times. They've been used for lighting, heating, and decoration. Candles might also be causing irreparable damage to your home — and your insurance might not cover it.
Candle soot
Many of the popular scented candles today are made by mixing oils into the candle wax. The more oil in a candle, the stronger the scent. More oil also means a higher potential for soot, which can eventually coat your carpets, drapes, and furniture.
After the soot settles, cleaning it off your walls, carpet, couch, and appliances can become impossible. The electrically charged bond is too strong for household cleaners to break. You have little choice but to replace the soiled surfaces or buy new items.
Ron Bailey, engineer and owner of Bailey Engineering in Palm Beach Gardens, Florida, has tested candles. One of Bailey's tests involved using a model home as the proving ground. He burned four candles for 15 hours. Soot deposited on the walls, appliances, and drapes.
Bailey says he’s seen homes, where candle soot has caused tens of thousands of dollars worth of damage. "It's eye-opening. They had to replace the carpets and clean up and repaint the walls," he says.
One homeowner in Texas faced nearly $200,000 in damages and replacement costs because of candle soot. The soot particles infested her heating and cooling ductwork, which had to be replaced. Much of her furniture was covered by candle soot.
Frank Vigil, a building specialist with the Applied Building Science Team at North Carolina State University, says the problems from candle soot are becoming more and more evident. Vigil has investigated several cases, including one in which he was hired by State Farm. "There was quite substantial property damage [in that case], over $10,000," he says.
Vigil says he knows of many claims made against insurance companies as a result of soot from candles. "This is becoming a big issue, near epidemic in proportions," he says.
Are you looking for that "Perfect" gift? Check out our Plug-in system...you will receive one plug-in warmer and three scent bars of your choice for only $25.00. Awesome gift!!!
Scentsy is such an awesome product to put in your home. Everyone seems to be trying to find a way to get their homes smelling fabulous, but nothing seems to work for very long. It can become very expensive trying to keep your home smelling great. Why not try Scentsy? Scentsy is very affordable, and your home will smell great all the way through. Check out my www.scentsy.com/40583
Click on the virtual catalog, and flip through the pages. You'll see what I'm talking about.
Starting November 1st, and AVAILABLE WHILE SUPPLIES LAST (so get your orders in early in the month!), you can order items from our 2009 Scentsy Holiday Collection. What a fun collection of Scentsy full-size warmers (all use a 25-watt light bulb), and Scentsy plug-ins (all use a 15-watt light bulb). What a great way to enjoy your wonderful holiday scents, without the danger of a wicked flamed candle. With over 70 styles of Deluxe, Mid-Size, and Plug-In warmers, along with over 80 long-lasting scents, there is a perfect combination for you and those you love. Why not give Scentsy as gifts this year? Scentsy is PERFECT for classrooms, offices, day cares, piano teachers, neighbors, busy moms, animal lovers, and especially those that LOVE candles. There are discounted package combinations to save you money.
As the "candle season" approaches it brings back memories of the reason why I joined as an Independent Scentsy Consultant. Our family had a close call with 8 tea light candles going up in flames in another room of the house, as we sat in our dining room with guests enjoying a Christmas Eve supper together. It still brings tears to my eyes that we were so blessed in getting it taken care before anything major happened to our home and family. The holiday season is the number one time for dangerous fires to ruin homes and families due to wicked, soot-making candles. This holiday season blow out your candles and plug in your Scentsy!
www.scentsy.com/40583
I just placed my Scentsy Pledge to Support Family Businesses. I pledged to spend $50.00 at a LOCAL shop in my town and I pledged to tell 4 of my customers about the cause....
Here is the link you must go to, to contribute: http://www.scentsycontribute.org/
This is such a great way to give back to our communities... Below is more information.. PLEASE check it out!!
Contribute 2009
Job loss, foreclosure and greater demand at local food banks. These aren’t just stories on a newscast. Americans are struggling. Small businesses are at risk. We must rally to help small businesses in our communities – the very businesses that often lead an economic recovery.
So what can you do?
One idea. 100,000 people. $5 million. It all adds up to big help for small business.
Dollars spent at community-based merchants create a multiplier effect in the local economy. The American Impendent Business Alliance estimates that for every dollar spent at a local independent merchant, three or more times as much goes back into the local economy compared to a dollar spent at chain-owned businesses. By pledging to spend just $50 at a locally owned small business and encouraging others to do the same, we can spread the word and collectively contribute to small businesses and to our surrounding communities.
Scentsy contributed $100,000 to 40 small businesses in its home community to celebrate its Fifth Anniversary. The experience was inspiring; the impact significant. Many Scentsy consultants expressed an interest in contributing further. We love that. We support that. Contribution starts from the heart then grows, expands and spreads across the country because true contribution is not tied to what you receive.
Our goal is to inspire 100,000 people to pledge to spend an extra $50 at locally owned small businesses on October 12, 2009. That’s a $5 million economic infusion that can create a ripple effect in communities across the nation.
September is already here and looking forward on the calendar it's going to be a busy month. Already, there have been two weddings and two receptions... i'm traveling to Ohio the end of the month for Hammer and I am hoping to meet my sponsor Angela Tippett. Lots of traveling this month but Scentsy is still going strong... There hasn't been a person yet who doesn't like these products... everyone is so excited to order again... I am placing another large order on the 18th so we will see how that goes... if any one is interested please let me know or visit my site: www.scentsy.com/40583.
One other thing to note... my little girl is turning two shortly... her birthday is the 22nd, however we are having a party on the 26th... man time flies and i can not believe how big she is and how much she talks.. pretty soon she won't be my little baby any more but a little girl...
My days have been filled with so much, busy, busy, busy. WOrk on a regular basis 8-5 plus all the house hold chores I must do, taking care of my daughter and husband, and now SCENTSY. However, tho I'm busy I am enjoying every minute of it. I absolutely love all my Scentsy products and i love to show them off or talk about them. I have already reached one goal and now I have set another. So if you you're interested in Scentsy at all PLEASE check out my 
website: www.scentsy.com/40583
Scentsy currently has so much going in the news and new products releasing, its worth checking out. I know I'm super excited to start getting all the new scents and burners, plus the travel tins are excellent- a great addition to the product line. I placed a large party order on the 19th and I can not wait for its arrival. SO EXCITING> it so much fun and such a great feeling to see how excited my customers are when they receive their product. everyone seems to LOVE SCENTSY
New SCENTS have arrived & are ready to smell!
ITS THAT TIME OF YEAR FOR MORE SCENTS!
♦ Some scents are brand new and others are in transition from last year.
♦ STILL 10% off till Aug. 31 then the new fall/winter products available
Scentsy makes the holidays exciting for everyone & there is NO STRESS attached for us consumers!
New & returning scents for the fall/winter seasons include…
♥
African Mahogany
Bourbon
Boysenberry Moss
Bubblegum
Casablanca
Christmas Tree**
Coconut Macaroon
Coconut Palm
Coffee Shop
Cozy Fireside**
Cutiepie Cupcake
Caramel Spice
Grapefruit Berry
Green Tea Smoothie
Holiday Chai
Holiday Kiss
Hemingway
Key Lime Cookie
Mineral Springs
Mochadoodle
Mountain Retreat
Olive Wood & Cypress
Oxford (SOTM)
Pomegranate Ice
Plumeria
Poinsettia Pine
Pretty in Pink
Raspberry Danish
Red Berry Tea
Red Chili Masala
Rustic Lodge
Satin Sheets
Snowberry **
Spiced Grapefruit
Spruce & Citrus
Tangerine Tango
Taj Mahal
Winter Wonderland**
Let me know how I can help you with your Scentsy needs!
Hosting is a great way to earn free product & I do all the work for you :)
You can order by calling me or visiting my website www.scentsy.com/40583 ....
OR!
Ask me about starting your OWN business like I did. It's super easy and a great way to earn extra money. You can work at your own pace & put the time you want/have into it.
Now is a great time to think Scentsy! The Holidays are closer than we think!
The Holiday season is fast approaching and Scentsy makes perfect gifts for so many different people. Check out my website to order or for more information on Scentsy products.
IF you are looking for a fun "at home" job, I'd suggest looking into Scentsy. SCentsy is so much fun to be apart of and having parties are easy!
When you join Scentsy, normally this is what you get in your kit:
Great Value:
Your new Starter Kit is just $99*! It includes:
Party Testers in Each Scentsy Fragrance Category:
2009 Spring/Summer (15)
Bakery (10)
Favorites (25)
Fruit/Flowers (10)
Nature (10)
Romance (10)
Business Supplies:
2009 Spring/Summer Catalogs (50)
Business Cards (100) – Plus instruction label
Clear Bags (5)
Hostess Packet (Guest List, Hostess Rewards, Hostess Envelope (5 each)
Invitations (100)
New Consultant Start Up Guide
Order Forms (100)
Scentsy Binder
Welcome Sheet
Demonstration Products:
1 Car Candle
4 Light Bulbs
1 Room Spray
1 Scentsy Bar
1 Warmer
During the month of August, when you join Scentsy, you will receive all the Spring/Summer Party Testers and Catalogs, as well as the new Fall/Winter Party Testers and Catalogs! Why is that so awesome? That means that you don't have to wait for the transition to sign up! One of the great things you can do with your Spring/Summer party testers when they are discontinued is give a party tester to your hostess as a thank you gift. Did you know that a party tester is about the size of a baby food jar. It contains about as much wax as a 1/2 Scentsy bar. When you give one as a thank you to your hostess, she can scrape the wax to use in her warmer. This will make it so you don't have to invest right away in a bunch of car candles to give away. Simple put a discontinued party tester in a cute little bag, add some fun filler, and tie a bow around it. What a fun little gift!
I am sitting here at work and all I can keep thinking about is that my Scentsy starter kit is out for delivery. I can not wait to get home so I can open it up and see all my goodies. I also ordered some business supplies today so I will be "patiently" waiting for that as well. I am planning on having a party next week sometime, I just need to get a few more things in order and talk to they husband before I set an exact date. I have been already trying to get the Scentsy name out and mine of course, even before i got any of my stuff. I have alot of family and friends who are interested, so hopefullly when i set a date the launch party will go of with a WOW>.
So if you are interested i will keep you posted when the date is or you can always visit my website for more information. www.scentsy.com/40583 or www.scentsy.com/scentsationalmtmom
So I just finished up enrolling with Scentsy... I am so excited for my starter kit to get here! SO IF YOU ARE INTERESTED PLEASE CHECK OUT MY WEBSITE: http://www.scentsy.com/40583 OR http://www.scentsy.com/scentsationalMTmom. Check it out, we have a great sale going on right now. You get all different kinds of scents for a lower price as well as many different warmers to choose 
from, only $27.00!!
I also wanted to share these FIRE facts I found about "wicked" Candles: I already shared a little about the soot of "wicked" candles.
Candles cause an estimated 15,600 fires in residential structures, 150 deaths, 1,270 injuries, and $539 million in estimated direct property damage each year.
Source: National Fire Protection Association (NFPA) - Candle Fires, September 2007.
Fact: The majority of candle fires result from human error and negligence.
Here is a write up about the potential hazards "wicked" candles can have on your home. It is a great article!
By Insure.com
The use of candles dates back to prehistoric times. They've been used for lighting, heating, and decoration. Candles might also be causing irreparable damage to your home — and your insurance might not cover it.
Candle soot
Many of the popular scented candles today are made by mixing oils into the candle wax. The more oil in a candle, the stronger the scent. More oil also means a higher potential 
for soot, which can eventually coat your carpets, drapes, and furniture.
After the soot settles, cleaning it off your walls, carpet, couch, and appliances can become impossible. The electrically charged bond is too strong for household cleaners to break. You have little choice but to replace the soiled surfaces or buy new items.
Ron Bailey, engineer and owner of Bailey Engineering in Palm Beach Gardens, Florida, has tested candles. One of Bailey's tests involved using a model home as the proving ground. He burned four candles for 15 hours. Soot deposited on the walls, appliances, and drapes.
Bailey says he’s seen homes, where candle soot has caused tens of thousands of dollars worth of damage. "It's eye-opening. They had to replace the carpets and clean up and repaint the walls," he says.
One homeowner in Texas faced nearly $200,000 in damages and replacement costs because of candle soot. The soot particles infested her heating and cooling ductwork, which had to be replaced. Much of her furniture was covered by candle soot.
Frank Vigil, a building specialist with the Applied Building Science Team at North Carolina State University, says the problems from candle soot are becoming more and more evident. Vigil has investigated several cases, including one in which he was hired by State Farm. "There was quite substantial property damage [in that case], over $10,000," he says.
Vigil says he knows of many claims made against insurance companies as a result of soot from candles. "This is becoming a big issue, near epidemic in proportions," he says.
No wick, no flame, no soot, it is really better!!! Try Scentsy today :)
Unfortunately I have not been able to put any updates on here because my family and I were in Great Falls for the weekend for the Montana State Fair. It was so much fun, we all had a blast. We went to all the exhibit rooms, which by the way, there was a Scentsy booth set up. (and I even saw a car with Pennsylvania plates on it which had a Scentsy consultant sticker on it) Good products spread fast. We took my daughter through the petting zoo which had kangaroos, zebras, and a 4horned sheep. She thought they all were great. Friday night we went to Gary Allen which had to have been a sold out show. It was packed but really good. I really love his music. Saturday I watched my cousin sing in the Country Showdown and that night we went to Bret Michaels. Now that was by far the best concert I went to... Maybe its because i have a little crush:) I got Pete Evick and Lucky Chucky's autographs and pictures taken with them. Rhys, Aubrey, and I spent time with Rhys's grandma and then on Sunday, Aubrey and I headed home. Rhys will be staying at the ranch until sunday. His dad is the senator in Great Falls and he has a meeting of some sort to attend so Rhys will be taking care of the ranch, which is his passion.
All in all I had a very fun weekend but I am looking forward to a relaxing week ahead, I hope... I am also planning on enrolling in Scentsy and I hope to get my starter kit by the end of the week. My next plan will be to try and have a party next week some time. we will see
So, I am making it official and letting you know I will be a consultant to Scentsy. All I am waiting for is my paycheck so I can buy the starter kit and off I go. I am so excited I can not wait. For the past week since I started "really" looking into Scentsy I have done nothing but think about it. I just can't wait to start selling this wonderful product because I know how much I will enjoy it. Its as if the "Scentsy Bug" has bitten me, I'm addicted. I wanted to share the following information with everyone. This just goes to show one more reason why Scentsy is so great and why I want to be a part of it. Scentsy rec
ently received the Rising Star Award from Direct Selling Association (DSA). "The Rising Star Award is presented annually to one up-and-coming direct selling company that has dedicated itself to achieving a high standard of excellence in business operations. " Who wouldn't want to be a part of a company like this?
If you want to read more about this please visit: http://www.scentsy.net/pressrelease.html
I found this and thought it was quite interesting so I thought I would share it... CHECK IT OUT
Interview with Scentsy: A Direct Sales Company Using Social Media Marketing Successfully
By Jennifer Fong
Shared via AddThis
Social media marketing is changing the direct sales landscape. For anyone paying attention, it is obvious that the companies and individual home based consultants that are employing a comprehensive social media strategy are seeing results. Direct sales companies and consultants can make money using this new media, when taking advantage of the viral marketing and conversational elements of these sales techniques. An excellent example of a company employing a successive social media strategy is Scentsy.
I had the privilege of interviewing Scentsy’s Web Marketing Strategist, Dave Sattler, and John Curtis, PR Strategist, last week, and finding out how social media marketing has been instrumental in the success that Scentsy has experienced.
Scentsy was founded in 2004, and currently has around 30,000 consultants. It has experienced phenomenal growth, which the company largely attributes to its culture of empowering its consultants. Orville Thompson, founder and CEO of Scentsy, believes strongly that it is the consultants that built Scentsy, and the company puts a lot of trust and equity in the hands of its consultants.
So what does this have to do with social media? Everything. One thing that I noticed while interviewing Dave and John is the trust that Scentsy puts in its consultants to use social media in ways that are beneficial to the business, without detracting. “Our consultants are our main evangelists,” says Dave. “We want to give them the tools that they need to be successful. Viral is free on the Internet. By giving your evangelists a recruiting video to share online, you amplify the spreadability of that tool beyond what distributors can do with handouts. It’s a lot more comfortable to share a video online than to hand someone a CD and send them home to watch it.
Scentsy's YouTube Channel
“We don’t really define what our consultants can and can’t do (online.) Instead, we provide what’s easy for them to do, and a large majority will do that. For example, we provide videos that are easy to share on YouTube. And then we really trust our consultants with our brand equity, and allow them a lot of flexibility. What we’ve noticed is that most people do what’s easy.” So by making it easy for consultants to use company-provided social media tools, Scentsy is able to provide a consistent message that builds its brand while empowering its consultants.
Even with its flexible approach, Scentsy still provides policies and procedures that guide what its consultants can do online. For example, Scentsy allows its consultants to have one website beyond the company’s replicated website. The return on investment (ROI) is that these sites send traffic to the corporate-provided sites. Scentsy consultants must register their sites for review, but Dave states that the company has not had a problem with inappropriate content. “Our consultants want to have sites that benefit their businesses. We have the same goal,” he says.
Scentsy's Facebook Page
The Scentsy approach balances the core business of parties with online tools. Dave notes that many of their consultants do very little online. Scentsy makes online tools available to its consultants, without pushing them. “Those (consultants) on the internet that want to use the tools will find them.” “Scentsy intentionally steers clear of defining how consultants should manage their Scentsy businesses. We don’t want to give the impression that they need to operate their business by tweeting or Facebooking.
“We provide trainings at different stages of a consultant’s career with Scentsy. At the most appropriate stage, we go into Web Marketing tools they can use to connect with and build their team.”
The tools that Scentsy currently provides to their consultants that seem to provide the most value include:
YouTube videos http://www.youtube.com/user/Scentsy01
Facebook fan page, Videos, Events http://www.facebook.com/pages/Scentsy-Wickless-Candles/47147216349
Twitter http://twitter.com/scentsy
Safe Candles blog with sharing tools http://www.safecandlesbyscentsy.com
LinkedIn Groups
In addition to using social media to share its message, Scentsy also taps into the power of online conversations to gather market insights. “Valuable insights are available by engaging on the web – brand perception, demographic data about your evangelists, and insights for product development,” says Dave.
It is clear that Scentsy invests a good amount of resources into its social media strategy. Dave invests most of his hours in the company’s social media work, and there are also in-house copywriters, web designers, and the art direction team that all contribute to the social media resources that the company makes available. Yet these resources are also shared among other facets of the business. Dave notes that social media is deeply integrated with the company’s overall marketing strategy…thus the sharing of resources.
Scentsy's Safe Candles Corporate Blog
So how does Scentsy measure its ROI? Dave says, “We are still working on fine-tuning an accurate ROI model for social media. Web traffic, Twitter followers, and Facebook fans don’t translate directly into ROI. It is hard to know how many of the tools we provide in the social media sphere are used by consultants to find sales or recruit. With no conversion to the site’s objectives, traffic is useless.
“What we are doing is using web analytics to understand what drives traffic and to observe conversion rates. We are currently developing ways to make a tighter correlation between our web marketing and an ROI. We should be able to better understand what the most valuable tools are for consultants. Beyond that, we follow interactions and usage down a weighted funnel:
Engagement: How much of what is published is followed, viewed, or shared?
Behavior: How much of what is shared drives traffic to the conversion site?
Conversion: How much of traffic converts, e.g. buys, hosts, joins?
Loyalty: How many that convert then recommend?”
As a result of its social media strategy, here are just some of the results that Scentsy has experienced:
Scentsy’s Facebook fan page has more than 6,000 fans. (Recently Scentsy posted its company convention as an event on its fan page, and over 1/3 of the people coming to convention this year confirmed their attendance on the page. This provides valuable market research data to Scentsy even before people actually register.)
Sales from online events have increased. (Scentsy provides replicated websites for its consultants that allow customers to assign a purchase to a specific party.)
Several of Scentsy’s social media sites are in the Top 10 sources for traffic to its corporate site. Says Dave, “Those that come from social spaces do spend more time and look at more pages than other referrers.”
One of the biggest recommendations that Dave shares for other direct selling companies considering a social media strategy is to realize that “social media is just one part of a broader Web marketing strategy.”
So what are some social media mistakes that Dave suggests companies should avoid?
Not using web analytics on everything you do. Put some kind of web metrics tool on your sites so you can see how it is relevant to other web traffic out there.
Creating sites void of conversion objectives. It’s important to have a clear idea about what you want visitors to a particular site to do. Without conversion objectives, the site does not provide value to your overall marketing strategy.
Taking on web marketing without a clear understanding of your core brand attributes and the perception of your brand. It’s hard to contribute to conversations about your brand, modify that brand, and create conversations if you don’t know what people are already thinking.
Blogging just because everyone else is. Make sure you understand ways to make it useful. There is a lot you can do with content and community that provides an ROI for your brand.
By leveraging the power of social media marketing, Scentsy is providing the industry with a model of a company poised for success with coming generations. As more and more prospective consultants search for opportunities that allow them to leverage ALL available marketing opportunities, Scentsy is positioning itself as a leader prepared to provide its consultants with the tools they need to succeed. This results in success for the company as a whole.
To learn more about Scentsy, visit them online at http://www.scentsy.com.
Many thanks to Scentsy for sharing their ideas so freely! If you are a direct sales company that would like to have your company featured here, please email me. I would love to hear what you think of Scentsy’s social media marketing strategy in the comments!
ny flame to melt; instead the burner has a light, which heats up the wax. It is a 25 watt small based light and the wax will never get more than just above body temperature, so it is totally safe around kids and pets. Scentsy also has room sprays, many different kinds of burners, and car fresheners with over 80 fragrances. They have a line of fragrant products for the home, office, vehicle, or anywhere else, which might need freshening up. Scentsy is also a Party Company, you can host parties, sell products online, build clientele locally, sponsor other Scentsy consultants, expos/events, etc. It is a great way to make some extra income especially since you can go at your own pace. It’s a company that encourages you to express yourself and use your own unique talents to develop your business. There are no scripts, no right or wrong way to hold your parties. Simply build your business in the way that works best for you!
